Reports

Pipeline performance & source analytics

Lead → Visit
21.4%
+3.2%
Visit → Booking
18.6%
+1.1%
Avg deal cycle
27 days
-4d
Cost per lead
₹612
-₹84

Monthly performance

Jan
Feb
Mar
Apr
May
Jun

Lead sources

Meta Ads38%
Website24%
Magicbricks14%
WhatsApp11%
Referral8%
Walk-in5%

Reasons lost

Budget mismatch41%
Location preference22%
Possession date17%
Loan rejection12%
No follow-up8%